Envelopes help you leave a lasting impression on the target audience. You can easily customize your letter by printing your name and address directly on the envelope without the use of labels. For an effective letter, you can write your address on the envelope and print the marketing photos.
Envelope comes in handy when there is a need to share personal information, business correspondence or any other marketing collateral. There is no denying that envelopes are as important as the message you want to deliver. To effectively tell your audience about yourself and your business, you need to work on an envelope.
You can print envelopes using MS Word tools. The primary function of Microsoft Word is to print labels and envelopes and customize default envelope printing settings such as fonts and margins to suit your needs.
So, if you are not using envelopes to deliver direct mails, you should read this blog post to learn how they can benefit your business. Besides, we’ll also share some steps that will help you create a unique envelope.
Benefits of Using Envelope
Every business can benefit from custom envelope printing. It helps build a robust brand identity, enhance your professional image, and attract offline customers to your community. Here are five great benefits of the envelope that will help get success in today’s cut-throat marketplace:
Helps You Promote Business Effectively
A business envelope is one of the great ways to market your business. This promotion tool can enhance the image of your company or brand. If designed professionally, it can become the best representative of your company among the business community.
Comes in Pretty Low Price
Envelope printing is one of the most affordable marketing ways to get a positive response in your target market. You can do a lot with professionally printed envelopes in a variety of colors and papers. The best thing is you don’t have to invest big amounts.
Make Your Message Professional
Today, people specialize in e-documents and professionally tailored envelopes. Having a clean, unique, and attractive logo on your envelope gives your business a professional look and adds value and makes a good impression on your brand. Delivering messages in envelopes will surely help you gain customer trust.
Show Sender and Receiver’s Details
With a logo on the envelope, you can bring consistency to your branding and make people easily recognizing your brand. Besides, a good envelope also contains contact information about sender and receiver, including phone numbers, business addresses, fax machines, and websites and social media links. This information makes it easy for customers to contact your business.
Make Your Brand Trustworthy
A well-written and confidential piece of document, contained in a high-quality envelope, shows that your business is synonymous with excellence and gives attention to details. The above features play an important role in talking indirectly about your business. So, stick this in your mind and keep making a good impression with consistency.
Steps to Create a Great Envelope
It’s all about creating a positive and cohesive image when it comes to branding. It starts when your marketing effectively reaches your customer’s inbox. You should go for custom envelope printing if you want to make a good impression. If you don’t know how to create an impactful envelope, here are the basics of envelope design that you should explore and follow.
You wouldn’t want the post office to reject an envelope due to design issues. The first thing to do is specify in the design file what parts of the envelope cannot be used. The United States Postal Service has certain criteria about the envelope areas that cannot be printed. Keep these areas closed to save time while designing an envelope for your brand.
Take Care of Bleeding
The type of bleed depends on the printer and envelope. You do not want to work long hours and have weird corners at the end. Contact the printing shop to find what kind of printer they have. It’ll help you create an envelope that doesn’t get affected during the printing process.
Select the Addressing Style Wisely
The envelope design depends on how the customer adds an address to the envelope. Gather these details and make them stand out in your design. You don’t want your effort to go in vain, so make sure that the label is not hiding the details.
Consider the Budget
Consider your printing budget and then decide whether you can design single- or double-sided envelopes. The price depends on the type of envelope made by the press. Standard envelope printing is twice as expensive as two envelope designs because it goes through the printer twice. Envelope printing on flat paper before folding and cutting doesn’t affect the cost of a two-sided design.
Incorporate the Relevant Designs
Combining the design and contents of the envelope makes a great first impression. For example, if a customer is sending a personalized invitation, you should incorporate relevant design elements into the envelope design.